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19 February 2010

Hypnotic Language Patterns

Basic familiarity with hypnotic language patterns can help you defend yourself against politicians, advertisers, and salespeople who don't necessarily have your best interests at heart.
  • Indirect hypnotic language avoids argument or resistance.  Instead of commanding -- you are feeling sleepy -- hedging and suggesting leave more choice to the subject.  For example, instead of telling the subject, imagine yourself, suggest, perhaps you can remember.
  • Indirect hypnotic language gives freedom to interpret what is being said in a way that makes sense to the individual.  Instead of putting you on a beach, it lets you choose a peaceful place.
  • This focuses attention inwards.
  • The yes set is a series of self-evident statements that conditions you to agree with whatever comes next.
  • Truisms can lead into a tag question to make the statement before it less direct and easier to accept.  It works, doesn't it?
  • Splicing a suggestion to a truism, even if one phrases does not logically flow from the other, associates the truth of one phrase with the other.
  • Illusory choices or double binds presuppose the same outcome.  Would you want to pay with cash or with credit?
  • Nominalisations use words with ambiguous connotations to turn the mind inwards to attach individual meaning to them.
Language that bypasses disagreement and requires the mind to make subconscious choices prepares the mind to receive suggestions.  Hypnotic language then delivers suggestions in forms easily processed by the subconscious mind:
  • Deliberate confusion
  • Ambiguity
  • Metaphors
  • Puns
  • Analogies
  • Narratives

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